Why you need customer testimonials

Customer testimonials, or case studies, serve to build trust in your product, services, and company itself. They are especially effective in the middle or later stages of your sales funnel when you need to establish credibility. Credibility is something that is built through years and years of branding, but it is something that can be borrowed in the short term from things like customer testimonials and reviews. Video testimonials are a great way to showcase first-hand what you have to offer consumers in a creative and compelling way.

You can’t always control who reviews your business and what they say, but by showcasing your best customers you can exercise some influence over how your business is perceived.

Don't underestimate the power of employee testimonials

Customers aren't the only ones who can influence someone's perspective on your company. Employee testimonials can attract new talent, highlight their favorite parts about working for you that customers don't always get to see, and build trust in your workplace culture.

Still not convinced? Learn more about the importance of sharing positive customer stories through video.

Don't Outsource. Embed.

Lightswitch acts as a flexible extension of your internal team. We replace the fragmentation of freelancers and agencies with a single, scalable system.

• Dedicated Producer - Every team gets a steady point of contact who knows your brand guidelines, approval paths, and file systems. No retraining. No hand-holding.

• Brand Security - our producers are your brand's bodyguard, communicating and protecting your brand at every step in the process.

• Elastic Capacity - Need half a producer for a month? A sudden surge of edits for a week? We flex up and down instantly to match your workload.

• Global coverage - Access vetted crews in over 50 countries. From client testimonials in Tokyo to event coverage in Texas, we put boots on the ground without you getting on a plane.

• Broad capabilities - writers, storyboard artists, on-location crews, editors, sound designers, motion graphic artists and animators - your producer pulls in the right creative for you, when you need them

• Predictable Pricing - No surprise overages. Whether it’s a single shoot or a year-long retainer, our pricing is transparent and designed for scale.

Learn How We Do It:

Scaling Video 101: A Guide for Creative Teams

Why We Believe in Producers

How We Kick Off a Project