It’s easy to say that a video production company provides video services, but what does that really mean? At first glance, it seems simple enough, but there are actually various types of video services that a production company can provide, and not all companies offer the same services.
What services should a production company provide?
Most companies should have a list of the services they have available on their website. Here’s a list that we provide on our website:
Pre-Production
Pre-production is everything that happens before you get on set to start filming, including, but not limited to:
Creative conception
Scheduling
Talent Sourcing
Location Scouting
Scripting/Storyboarding
Production
Production is the actual act of filming your video! This includes all of the elements that go into creating your perfect video, including:
Video Crews
Photography
Aerial Footage
Hair and Makeup
Lighting
Audio Capture
Studio management
Post-Production
Post-production is what happens after the cameras stop rolling, and what makes your video look polished and complete!
Video Editing
Animation/Motion Graphics
Repurposing Existing Content
Voiceover Recording
Audio Ads
It’s important to note that these lists simplify all of the details and hard work that go into creating an effective video. If you’re questioning whether or not the video idea you have falls under any of these categories, or whether what you’re looking to create is best suited for a creative agency, a video agency, or a production company, just ask! A quick clarifying email could be the start of a great project or partnership.
